- Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers
(by Bridget Brennan)
- Positioning: The Battle For Your Mind
(by Ries & Trout )
- THE 22 IMMUTABLE LAWS OF BRANDING: How to Build a Product or Service Into a World Class Brand
by Al & Laura Ries
- WINNING AT RETAIL: Developing a Sustained Model for Retail Success
by Willard N. Ander and Neil Z. Stern
- Call of the Mall: The Geography of Shopping
by Paco Underhill
- Why We Buy: The Science of Shopping
by Paco Underhill
- Buzzmarketing
by Mark Hughes
