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	<description>The marketplace is the magical place where customers meet the brand. This place introduces a simplified, straight- forward approach to the process of developing and implementing marketing plans. . . and the published best practices of companies from different industries.</description>
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		<title>When Loyal Customer Becomes the Advocate of Your Brand</title>
		<link>http://marketplace21.wordpress.com/2011/12/26/when-loyal-customer-becomes-the-advocate-of-your-brand/</link>
		<comments>http://marketplace21.wordpress.com/2011/12/26/when-loyal-customer-becomes-the-advocate-of-your-brand/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 00:44:59 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[customer-brand relations]]></category>
		<category><![CDATA[customer loyalty]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=614</guid>
		<description><![CDATA[by: Justine P. Castellon I know about the headaches and hassles marketers have to deal with every day.  We invest a lot of time and money on marketing our products and brands, only to see a fraction of the many acquired customers really turn into real money-making accounts.  While customers accept product trials and brand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=614&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I AM THE BRAND &#8211; The antidote for deteriorating brand handlers</title>
		<link>http://marketplace21.wordpress.com/2011/12/23/i-am-the-brand-the-antidote-for-deteriorating-brand-handlers/</link>
		<comments>http://marketplace21.wordpress.com/2011/12/23/i-am-the-brand-the-antidote-for-deteriorating-brand-handlers/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:38:12 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[brand management]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[HR in branding]]></category>
		<category><![CDATA[Alfonso Zulueta]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[customer-brand relations]]></category>
		<category><![CDATA[Eli Lilly]]></category>
		<category><![CDATA[justine castellon]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=638</guid>
		<description><![CDATA[In branding  lies an opportunity for the leaders to get through the fence and into the game by ensuring that all actions of employees take fall in line with the organization’s strategy.  By Justine P. Castellon This is not my usual article, but since I needed to respond to those who send private messages in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=638&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Tactics for Surviving the Retail Rush</title>
		<link>http://marketplace21.wordpress.com/2011/07/17/tactics-for-surviving-the-retail-rush/</link>
		<comments>http://marketplace21.wordpress.com/2011/07/17/tactics-for-surviving-the-retail-rush/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 01:37:56 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=605</guid>
		<description><![CDATA[By: JUSTINE P. CASTELLON /Consumer Strategist Red tags that scream, “On sale,” “50% off,” “Buy One, Take One,” and “Free” have a hypnotic effect on shoppers. They cause many unplanned purchases, which never fail to make many retailers happy, particularly in times when daily receipts are down. In surviving sales slump (which retailers experience at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=605&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How you can economize the guerrilla way?</title>
		<link>http://marketplace21.wordpress.com/2011/06/18/how-you-can-economize-the-guerrilla-way/</link>
		<comments>http://marketplace21.wordpress.com/2011/06/18/how-you-can-economize-the-guerrilla-way/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 08:58:21 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[conrad jay levinson]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[justine castellon]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=98</guid>
		<description><![CDATA[“when you don’t have a lot of money to spend on your marketing, invest your time, energy, knowledge and imagination to the business.” By Justine P. Castellon One of the most important decisions that an entrepreneur has to make is how much money to spend on a marketing and operational budget. Though the answer varies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=98&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/06/18/how-you-can-economize-the-guerrilla-way/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<title>Rewarding Your Loyal Customer</title>
		<link>http://marketplace21.wordpress.com/2011/05/28/rewarding-your-loyal-customer/</link>
		<comments>http://marketplace21.wordpress.com/2011/05/28/rewarding-your-loyal-customer/#comments</comments>
		<pubDate>Sat, 28 May 2011 10:03:02 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/2007/01/01/rewarding-your-loyal-customer/</guid>
		<description><![CDATA[“it costs five times as much money to find a new customer than it does to get a current customer to come back and buy from you.” By: JUSTINE P. CASTELLON / Consumer Strategist Over the years, a variety of marketing approaches have been used to extract and evaluate customer information in an effort to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=41&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>She-conomy</title>
		<link>http://marketplace21.wordpress.com/2011/05/06/556/</link>
		<comments>http://marketplace21.wordpress.com/2011/05/06/556/#comments</comments>
		<pubDate>Fri, 06 May 2011 01:00:01 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[brand management]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to 30-somethings women]]></category>
		<category><![CDATA[marketing to tween girls]]></category>
		<category><![CDATA[marketing for women]]></category>
		<category><![CDATA[marketing to 30-somethins women]]></category>
		<category><![CDATA[she-conomy]]></category>
		<category><![CDATA[tween girls]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=556</guid>
		<description><![CDATA[The New CHIEF PURCHASING OFFICER By Justine P. Castellon In Bridget Brennan book Why She Buys: The New Strategy for Reaching The World’s Most Powerful Consumers, she stated that If the business world had a sex, it would be male; if the consumer economy had a sex, it would be female. In simple translation: men [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=556&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/05/06/556/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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		<item>
		<title>Branding ID Framework</title>
		<link>http://marketplace21.wordpress.com/2011/05/05/branding-id-framework/</link>
		<comments>http://marketplace21.wordpress.com/2011/05/05/branding-id-framework/#comments</comments>
		<pubDate>Thu, 05 May 2011 06:53:18 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[brand management]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[brand elements]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[branding framework]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=530</guid>
		<description><![CDATA[Brand DNA Your Branding ID Framework Most marketers labelled their branding activities in many forms; some called it the Brand Bible while others call it Brand System.  Similar to other brand strategist, I referred mine as Brand DNA.  Parallel to Human DNA, it contains the instructions for a branding structure and function. It is the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=530&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/05/05/branding-id-framework/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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		<title>Putting the Best Front in Your Window Display</title>
		<link>http://marketplace21.wordpress.com/2011/04/01/putting-the-best-front-in-your-window-display/</link>
		<comments>http://marketplace21.wordpress.com/2011/04/01/putting-the-best-front-in-your-window-display/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 02:00:41 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=90</guid>
		<description><![CDATA[A good visual presentation will draw in the customer with a shopping mood into your store. By Justine P. Castellon   Visual Merchandising (VM) is everything the customer sees from the way you products are arranged inside your store outlet and how your visual collaterals are positioned from your window displays down to the counters [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=90&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/04/01/putting-the-best-front-in-your-window-display/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Tweening the Girl Power</title>
		<link>http://marketplace21.wordpress.com/2011/03/28/tweening-the-girl-power/</link>
		<comments>http://marketplace21.wordpress.com/2011/03/28/tweening-the-girl-power/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 01:18:56 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to tween girls]]></category>
		<category><![CDATA[BFF]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[denise leyco]]></category>
		<category><![CDATA[digital marketing for tweens]]></category>
		<category><![CDATA[girl power]]></category>
		<category><![CDATA[julia castellon]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing to tweens]]></category>
		<category><![CDATA[power of the ourse]]></category>
		<category><![CDATA[pre-teens]]></category>
		<category><![CDATA[slumber parties]]></category>
		<category><![CDATA[tween fashion]]></category>
		<category><![CDATA[tween girls]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=496</guid>
		<description><![CDATA[Marketing to the Ultimate Power Consumer [Series 2: “TWEEN GIRLS”]   “They cannot vote, drive yet or even owned credit cards, but they are especially prized since they spend the most money and marketers are obsessed with them.  What they buy and what they get their parents to buy for them add up to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=496&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/03/28/tweening-the-girl-power/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">fashion</media:title>
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			<media:title type="html">Miss_the_swings</media:title>
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		<item>
		<title>Essential Marketing Checklist for the Money Transfer Business</title>
		<link>http://marketplace21.wordpress.com/2011/03/20/marketing-the-money-transfer-business/</link>
		<comments>http://marketplace21.wordpress.com/2011/03/20/marketing-the-money-transfer-business/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 01:24:35 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[financial business]]></category>
		<category><![CDATA[KYC]]></category>
		<category><![CDATA[marketing to the OFWs]]></category>
		<category><![CDATA[money transfer]]></category>
		<category><![CDATA[OFWs]]></category>
		<category><![CDATA[remittance]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=480</guid>
		<description><![CDATA[By Justine Castellon In the past ,  a 24-hr service delivery for Metro Manila and 48-72 hours in the provinces  were acceptable.  But today, customers expect online and real time services. Therefore, FASTER delivery is something to prioritize. Succeeding in the remittance industry is all about understanding your customers:  remitters (the ones who SEND the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=480&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/03/20/marketing-the-money-transfer-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">OFW-on-the-go</media:title>
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		<title>What Women Want?</title>
		<link>http://marketplace21.wordpress.com/2011/01/31/what-women-want/</link>
		<comments>http://marketplace21.wordpress.com/2011/01/31/what-women-want/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 05:51:20 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to 30-somethings women]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing to 30-somethins women]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=414</guid>
		<description><![CDATA[Marketing to the Power of the Purse Consumer [Series 1: “30 SOMETHINGS”] “She is a marketing haven for companies and business strategies. From consumer goods to publishing houses, their interests revolve around her. She has been considered the most appealing because she has money to spend and many reasons to spend it on herself and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=414&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/01/31/what-women-want/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">shoppinghappy</media:title>
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			<media:title type="html">SILHOUETTE1</media:title>
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			<media:title type="html">05_4</media:title>
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			<media:title type="html">shopping</media:title>
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		<title>Changing the Rules</title>
		<link>http://marketplace21.wordpress.com/2011/01/11/changing-the-rules/</link>
		<comments>http://marketplace21.wordpress.com/2011/01/11/changing-the-rules/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 13:01:43 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[banking and finance]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[changing the rules]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[dwight leyco]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[retail banking]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=473</guid>
		<description><![CDATA[“Winning banks are changing the rules of banking to respond effectively to the explosion of customer segments. “ In an effort to rebound from last year’s financial downturns, banks are scrambling to revamp the banking business and focus on the crown jewel of the financial services industry – retail banking. Why? It offers attractive returns, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=473&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2011/01/11/changing-the-rules/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">Photo6-FC</media:title>
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		<title>The Race to the Bottom: Winning the Price War</title>
		<link>http://marketplace21.wordpress.com/2010/11/21/the-race-to-the-bottom/</link>
		<comments>http://marketplace21.wordpress.com/2010/11/21/the-race-to-the-bottom/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 07:36:20 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[lean strategies]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[price war]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/2006/09/12/the-race-to-the-bottom/</guid>
		<description><![CDATA[When your customer tells you that your prices are somewhat higher as compared to other brands, they are not saying that they’re not going to buy By: JUSTINE P. CASTELLON /Consumer Strategist There&#8217;s uncertainty in the air. The Philippine economy is wobbly, businesses are compelled to tighten belts and customer loyalty is slipping away. On [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=30&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/11/21/the-race-to-the-bottom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">1256</media:title>
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			<media:title type="html">DSC_01332</media:title>
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		<title>Shockvertising – are you ready for it?</title>
		<link>http://marketplace21.wordpress.com/2010/11/19/shockvertising2/</link>
		<comments>http://marketplace21.wordpress.com/2010/11/19/shockvertising2/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 05:14:20 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shockvertising]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=330</guid>
		<description><![CDATA[Although there is nothing like shocking consumers to get the attention that you want; but where do you draw the line between just &#8220;shocking&#8221; people to actually turning them off? By Justine P. Castellon   The “Shockvertising: Does It Work” article brings the highest traffic to my blogsite because readers are fascinated and curious about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=330&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/11/19/shockvertising2/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">benetton</media:title>
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			<media:title type="html">benetton_horse</media:title>
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			<media:title type="html">body_shop_fat_barbie</media:title>
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		<media:content url="http://marketplace21.files.wordpress.com/2010/11/anorexia1.jpg?w=300" medium="image">
			<media:title type="html">anorexia</media:title>
		</media:content>

		<media:content url="http://marketplace21.files.wordpress.com/2010/11/fakeit2.jpg?w=105" medium="image">
			<media:title type="html">fakeit</media:title>
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		<item>
		<title>The Art of Hyperdifferenciation</title>
		<link>http://marketplace21.wordpress.com/2010/11/15/the-art-of-hyperdifferenciation/</link>
		<comments>http://marketplace21.wordpress.com/2010/11/15/the-art-of-hyperdifferenciation/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 04:31:47 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=295</guid>
		<description><![CDATA[“Make the customer ditch the brand she’s about to try and run back to your store.  Make her forget about the price as her major yardstick to purchase.”  By Justine Castellon Most marketers are busy working on their brands’ competitive edge. They study the competition and constantly benchmark their brands and often wonder,”what will make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=295&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/11/15/the-art-of-hyperdifferenciation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">egg</media:title>
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			<media:title type="html">remembering</media:title>
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		<title>Rethinking Retail Banking</title>
		<link>http://marketplace21.wordpress.com/2010/10/31/rethinking-retail-banking/</link>
		<comments>http://marketplace21.wordpress.com/2010/10/31/rethinking-retail-banking/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 01:09:12 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[banking and finance]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[dwight leyco]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[retail banking]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=169</guid>
		<description><![CDATA[ By Justine Castellon The lifeblood of the banking industry is retail, and it’s no surprise that some of the best innovation and strategic focus take place at the magical place where actual consumers meet actual banks. Retail banking to those who are not well-versed to banking and finance is a typical mass-market banking which aims [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=169&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/10/31/rethinking-retail-banking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pf01</media:title>
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			<media:title type="html">retail_banking</media:title>
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		<title>Use guerrilla marketing to win: Marketing guru shares 17 secrets</title>
		<link>http://marketplace21.wordpress.com/2010/10/29/use-guerrilla-marketing-to-win-marketing-guru-shares-17-secrets/</link>
		<comments>http://marketplace21.wordpress.com/2010/10/29/use-guerrilla-marketing-to-win-marketing-guru-shares-17-secrets/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 02:31:38 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=267</guid>
		<description><![CDATA[JAY CONRAD LEVINSON: &#8220;Guerrilla marketing is unconventional, non-traditional, not by-the-book, and extremely flexible.&#8221; _______________________ By Justine P. Castellon REPOST from Entrepreneur Philippines Magazine, October 2007 _______________________ Highly acclaimed author of the biggest selling series of marketing books in history, Jay Conrad Levinson spoke about what he calls the 100 different weapons of guerrilla marketing and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=267&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/10/29/use-guerrilla-marketing-to-win-marketing-guru-shares-17-secrets/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">guerrilla_marketing_1</media:title>
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		<item>
		<title>The Ultimate Come-Ons</title>
		<link>http://marketplace21.wordpress.com/2010/10/28/the-ultimate-come-ons-2/</link>
		<comments>http://marketplace21.wordpress.com/2010/10/28/the-ultimate-come-ons-2/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 03:04:48 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=275</guid>
		<description><![CDATA[Promos lure customers into your store and make it easier for them to part with their money. Red tags that scream, “On sale,” “50% off,” “Buy One, Take One,” and “Free” have a hypnotic effect on shoppers. They cause many unplanned purchases, which never fail to make many retailers happy, particularly in these trying times. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=275&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2010/10/28/the-ultimate-come-ons-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The Price of LOYALTY</title>
		<link>http://marketplace21.wordpress.com/2010/10/25/the-price-of-loyalty/</link>
		<comments>http://marketplace21.wordpress.com/2010/10/25/the-price-of-loyalty/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 05:41:45 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=235</guid>
		<description><![CDATA[It&#8217;s ten times more expensive to attract a new customer than to keep existing customers loyal By: Justine Castellon / Steve Peregrino A couple of weeks back, I brought my family in one restaurant in Makati. We were very excited to get together since I had been away recently for some out-of-town business trips.  We [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=235&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What is Guerrilla Entrepreneur?</title>
		<link>http://marketplace21.wordpress.com/2010/01/08/what-is-guerrilla-entrepreneur/</link>
		<comments>http://marketplace21.wordpress.com/2010/01/08/what-is-guerrilla-entrepreneur/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:55:29 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[conrad jay levinson]]></category>
		<category><![CDATA[guerilla marketing]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=240</guid>
		<description><![CDATA[Excerpts from Jay Conrad Levinson The guerrilla entrepreneur knows that the journey is the goal. He also realizes that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey itself. Unlike old-fashioned enterprises, which often required [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=240&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>CSR BEST PRACTICES: Figaro</title>
		<link>http://marketplace21.wordpress.com/2009/04/08/147/</link>
		<comments>http://marketplace21.wordpress.com/2009/04/08/147/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 09:02:54 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[brand-consumer relations]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer-brand relations]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://marketplace21.net/?p=147</guid>
		<description><![CDATA[Finding a Cause in the Quest for Barako  “CSR  is not simply philanthropy or dole outs, it is about sustainable activities that benefit a business while it benefits all stakeholders, and making business itself sustainable”   By Justine P. Castellon Customers are worn-out with oversaturated messages from different brands touting the EST (best, hottest, newest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=147&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2009/04/08/147/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>The road Warrior&#8217;s Guide to the Wi-Fi Galaxy</title>
		<link>http://marketplace21.wordpress.com/2009/04/08/the-road-warriors-guide-to-the-wi-fi-galaxy/</link>
		<comments>http://marketplace21.wordpress.com/2009/04/08/the-road-warriors-guide-to-the-wi-fi-galaxy/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 04:51:43 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[human interest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[justine castellon]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[WI-fI]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=223</guid>
		<description><![CDATA[Business is a value for value relationship.  By offering free Wi-Fi, these establishments made the first step in helping you stay in touch with your business, or complete your transactions for the day. By Justine P. Castellon   Need Web access right here, right now?  Each day, professionals and entrepreneurs get online to correspond, to check [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=223&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2009/04/08/the-road-warriors-guide-to-the-wi-fi-galaxy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">hot_spot_are-cool</media:title>
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		<title>Spreading the Virus</title>
		<link>http://marketplace21.wordpress.com/2008/07/05/spreading-the-virus/</link>
		<comments>http://marketplace21.wordpress.com/2008/07/05/spreading-the-virus/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 01:06:18 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=86</guid>
		<description><![CDATA[(making the most out of your viral marketing)     By JUSTINE P. CASTELLON   When a trusted friend, officemate, relative, or acquaintance recommends a product or service to us, we normally won’t hesitate to try that product or service at the first opportunity. And when someone has had a very good experience with your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=86&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2008/07/05/spreading-the-virus/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">spread_virus</media:title>
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		<title>LEAN Strategies for the LEAN Season</title>
		<link>http://marketplace21.wordpress.com/2008/03/01/lean-strategies-for-the-lean-season/</link>
		<comments>http://marketplace21.wordpress.com/2008/03/01/lean-strategies-for-the-lean-season/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 02:11:15 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[customer relations management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[hotel promotions]]></category>
		<category><![CDATA[lean strategies]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/?p=92</guid>
		<description><![CDATA[Many companies aim for high satisfaction because customers who are satisfied are much less likely to switch.  High satisfaction creates an emotional bond with your brand, not just a rational preference. By Justine P. Castellon    The excellent performance of the country’s travel and tourism industry has not only brought prestige to the country but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=92&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketplace21.wordpress.com/2008/03/01/lean-strategies-for-the-lean-season/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">marketplace21</media:title>
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			<media:title type="html">//labornotes.org)</media:title>
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			<media:title type="html">train00030</media:title>
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		<title>RESCUING THE RESCUE PLAN</title>
		<link>http://marketplace21.wordpress.com/2007/09/16/rescuing-the-rescue-plan/</link>
		<comments>http://marketplace21.wordpress.com/2007/09/16/rescuing-the-rescue-plan/#comments</comments>
		<pubDate>Sun, 16 Sep 2007 10:02:45 +0000</pubDate>
		<dc:creator>marketplace21</dc:creator>
				<category><![CDATA[consumer strategies]]></category>
		<category><![CDATA[consumer-brand relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://marketplace21.wordpress.com/2007/09/16/rescuing-the-rescue-plan/</guid>
		<description><![CDATA[One of the most difficult tasks a marketer has to do is rescuing the Rescue Plan. As a strategist, my role is to come up with series of plans to achieve the goals of my clients (which includes working as a full-time consultant on-site). Thanks to Ries &#38; Trout’s Bottom-Up Marketing, which says let everybody [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketplace21.wordpress.com&amp;blog=344947&amp;post=71&amp;subd=marketplace21&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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