While it is an excellent methodology for many kinds of consumer research, there are times to use it and times not to. In spite of the rapid growth of good marketing practices, some companies are still building their marketing plan based on ‘myth’ which lead them on the wrong path. And often times, they [...]
Filed under: consumer strategies, consumer-brand relations, marketing | Tagged: brand-consumer relations, customer loyalty, FGD, focus group discussion, marketing tactics | 2 Comments »
