Marketing must be run like a manufacturing plant with accurate schedules, high quality production and results measured in revenue. by Justine Castellon Are you having trouble justifying your marketing plans and budgets to the CEO? Are they bugging you with accountability issues and results? These questions are often scribbled in your expensive worn-out leather planner. [...]
Filed under: advertising, marketing | Tagged: advertising, advetising measurement, marketing, return on marketing investment, ROMI | 3 Comments »
