How to succeed in a cluttered marketplace.
Marketing your product or service to customer requires agility, flexibility and creativity. Even the most successful brands must constantly adapt to keep apace with cultural changes and shifting consumer preferences. Many categories are swamped with competing products and services, yours is in danger of being regarded as a commodity or parity offering that is purchased (or not) based solely on price. Owning a powerful brand enables you to capture and retain consumer loyalty, and provides the leverage and credibility to expand your brand into new markets and categories, and to introduce new products.
For a 21st century marketer, it’s always the question of . . .
Are you ready for the new customer?