BOOK REVIEW

  • Why She Buys:  The New Strategy for Reaching the World’s Most Powerful Consumers
    (by Bridget Brennan)

  • Positioning: The Battle For Your Mind
    (by Ries & Trout )

 

  • THE 22 IMMUTABLE LAWS OF BRANDING: How to Build a Product or Service Into a World Class Brand
    by Al & Laura Ries

  • WINNING AT RETAIL: Developing a Sustained Model for Retail Success
    by Willard N. Ander and Neil Z. Stern

  • Call of the Mall: The Geography of Shopping
    by Paco Underhill

  • Why We Buy: The Science of Shopping
    by Paco Underhill

 

  • Buzzmarketing
    by Mark Hughes


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