FREE MARKETING STUFF

Most of these stuff are materials/presentations used from our  previous pro-bono lectures under Market Place 2.1 Communications – a non-profit project aimed to assist students, churches and cooperatives.  Some are not downloadable but email us at marketplace21@yahoo.com or cccastellon@gmail.com and we will send the file to you. Feel free to download and use them accordingly but please give credit to the authors.

  • DNA of LUXURY BRANDING (by: Justine Castellon)
    BrandingDNA2

  • DNA of LUXURY BRANDING (by: Justine Castellon)
    TLB-ALB0

  •  SHOCKVERTISING (by: Justine Castellon | Carlos Castellon)
    Shockvert1

  •  YOUR VIRAL MARKETING VIRAL (by: Justine Castellon)
    making-your-viral-marketing-viral.pdf
  • making-your-viral-marketing-viral.jpg 
  • MARKETING MIX and MARKET SEGMENTATION (by: Justine Castellon| Carlos Castellon)
    How to craft an effective marketing strategy?

    market-segmentation 
  • THE STREGIC ROLE OF PRODUCT MANAGEMENT (by: Justine Castellon| Carlos Castellon)
    How to build products people want to buy

    Product management 
  • PUTTING THE BEST FRONT (by: Justine Castellon)
    The Power of VISUAL MERCHANDISING

     visual-merchandising  
  • Power-Up BRAND (by: Justine Castellon| Carlos Castellon)
    The Brand essentials for Marketers


    power-upbrand  
  • SHOCKVERTISING (by: Justine Castellon)
    How to use Shock in Advertising

    shockvertising   
  • BEYOND ADVERTISING (by: Justine Castellon|Carlos Castellon)
    beyond-advertising  

9 responses to “FREE MARKETING STUFF

  1. Hello,
    I am an owner pf a small company from Serbia and I would love to read your lectures. So if they are still available please do send them to my mail
    Thank you
    Lara

  2. Hello,
    These files seems to be really practical and extremely useful. Please send me those. Thanks a lot 🙂

  3. Hello,
    These files seem to be really practical and extremely useful. Please send me those. Thanks a lot 🙂

  4. Hi Justine!
    I would love to read “How to use Shock in Advertising” I hope you could send me this one ? Thank you!

  5. Normally I can’t master publish on blogs, nonetheless wish to point out that that write-up extremely required us to perform hence! The producing style is shocked myself. Thanks, quite excellent article.

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