Brand campaigns are the main process for both communicating and reinforcing the brand positioning with their market at the same time acquisition of customers
Good campaigns follow a motif, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story. A marketing campaign is only useful within its time-frame. So it is important to find out what your customers want from your brand on a specific time frame. Use this as hot button to trigger the response you want from them.