MAKE CREATIVE & CONTENT PARTS OF YOUR MARKETING STRATEGY
Most of the time, creative happens after marketing strategy and product messaging. However. It is better to keep focused on creative and content development – together – throughout the whole process of product development. To break through the overflowing of constant messaging to reach your audience in all forms of media, it is important that you consider the CONTENT (what you deliver) and the CREATIVE component (how you deliver it). Having concrete messaging and story line aren’t sufficient to deliver the brand message across – how you deliver your content can make the difference between standing out among the message flood.