A brand visual identity is well-defined identity elements, along with assets such as reusable graphics, photography and brand signatures.
It represents the brand through essential components: names, logos, typefaces, and colors – then available for repeated application to give the brand its consistency, distinctiveness and recognizability. An identity system is a powerful tool for the brand:
- It provides instant recognition and immediately differentiates your brand from a similar entity and competition.
- It presents a unified voice and clear communication to avoid confusing audiences with numerous interpretations.
- It protects the brand equity and safeguarding the concrete value of what it offers.
Your brand identity is the representation of your company’s reputation through the delivery of values, purpose, attributes and what it stands for. Great brands are easy to recognize and their mission is clear. Always keep in mind that brand is one of the most valuable fixed assets of a business – therefore, it must be carefully crafted to ensure it properly represents the business.