Work both on advertising and on public relations simultaneously.
No matter what business you’re in, you find yourself swimming in the sea of competition. So when plan to build a brand, make it recognizable to a lot of people. Yes, the process of building a brand is long and hard, but there are ways to improve your odds: advertising and public relations
Both help inform the customers about your brand that’s available in the market and the variety of products/services it offers. Advertising provides awareness of the existence of the product to the customer, while PR delivers education and knowledge to consumers about the products and their diverse uses in a more comprehensive way. Together, they bring the customer closer to the brand so that each can fully appreciate the needs of the other.
Please visit http://www.themarketplace21.com for about advertising and public relations